Web Banner Advertising Standards

Banner Size: 468X60 pixels banner size is very popular banner size. It is also included in the recent version of Photoshop. Before finalizing the size of your web banner , make sure that the website where you want to display it will accept a banner of that size. Following is the list of standard banner sizes:

Banners and Buttons:

234 x 60 pixels (Half Banner)
392 x 72 pixels (Full banner with vertical navigation bar)
120 x 240 pixels (Vertical Banner)
125 x 125 pixels (Square Button)
120 x 90 pixels (Button 1)
120 x 60 pixels (Button 2)
88 x 31 pixels (Micro Button)
728X90 pixels (Leader Board)

Rectangle and Pop-Ups:

300X250 pixels (Medium Rectangle)
205X250 pixels (Square Pop Up)
336X280 pixels (Large Rectangle)
180X150 pixels (Rectangle)

Skyscrapers:

160X600 pixels (Wide Skyscraper)
120X600 pixels (Skyscraper)
300X600 pixel (Half Page Ad)