Analyze Your Business: first answer these questions:
1. Why your business need web banner?
2. Is it just because your competitor promoting online?
3. Does it effective medium of advertisement for your business?
To answer these questions find what type of products people buy online. If these products are similar to your product or services then online advertisement is beneficial for your business.
Purpose: First determine the exact reason of your web banner camping. What will your web banner promote? Pigeonhole your web banner design according to your purpose. Most common reasons to have web banner ads are:
· To sell products or services.
· To promote a brand.
· To increase no of hits on website.
Target Audience: Identify your target audience. The audience can be from same industry or from different industry. It is important to create rewarding banner design. To increase more audience contact the big sites. Placing web banner ads on big sites like Yahoo and MSN will increase number (number of clicks) of visitor on your site.
Include URL: Don’t forget to include your website address in your banner. If the intention of your ad camping is just to promote your brand name, then include logo of your company/brand in the web banner and also include your website address. Thing that you should keep in mind is the logo should be small in size otherwise it will disturb the look of entire web banner.
Identify your competitor: see your competitor web banner design, their websites and web sites on which they promote their banner. This will helpful to create banner design which stands out from the crowed.
Several banners: Every visitor has different taste and choice. It’s not feasible which banner design will attract more viewers. So the better option to use several banners for single ad camping. By this you can recognize which web banner design attracts most visitors.
Style Guide: if you are using services of banner design companies for your banner deign, they will provide you banner style guide. This guide covers the all phases of banner design like banner size, number of loops, colors etc. Your job is just to send your requirement to designer.
Type: banners can be categorized into three categories:
· Flash banner.
· Gif banner
· Static banner
Selection is totally depend upon target audience, place, purpose of your ad camping etc. But according to some study flash banner get more click through ratio than static banner.
Banner File Size: File size of banner is depend upon multiple factors like colors used, no. of frames, type of images(jpeg or gif) and kind of animation used for banner design. Unnecessary use of these rudiments may affect the loading speed of banner. It is worthwhile to reduce the file size of banner to decrease the load time.
Colors: Color selection is depends upon following factors:
1. Your website colors
2. Colors of website on which you’re going to advertise your banner.
Use some color of your website/business/corporate color in your banner design and also keep this thing in mind that these colors should make good combination on advertised website.
Animation time: Animation time of banner is depends upon looping. Looping is number of time animation repeat itself. Animations with infinite loop distract viewer attention. Use loop 3-4 time and each loop should end within 10 second, leaving the message on last frame.
Images: Use images that express your products and services. Like of your website is all about cell phones use the images of cell phones instead of girl in bikini.
