Time: There is myth that logo can be designed in a few hours or even within an hour. Log is name, symbol or trademark of company. It crates a memorable image of company in viewer mind. Before designing of any logo research is required. This Research is about company, its value, its market image and target market. So how can a designer say that he can create good logo design in a few hours?
It’s all about great graphics: Most of the people believe that logo design is about great looking graphics. This is totally wrong. What about customer priorities and target audience. If designer fail to understand target market and what kind of message company wants to convey to its customer, logo design is worthless. On other hand most of the multinational corporations use simple logo design. They have money and resources to come up with complicated graphics design but they prefer simple Logo design because simple designs are easy to memorize.
Illustrative logo is better choice: There is myth that the more illustrative logo design is better. This is right for some type of markets. But if we see broadly this decision should based on market research and not on client and designer assumptions.
Colors: Designer and customer think that excessive use of colors in logo design garb visitor attention. But if it doesn’t look good in black and white it would not look good in any other colors. Instead of using too may colors use single or combination of colors that represent your company well.
