What is the need of logo for small business?

When you think about any company what is the thing that first flash in your mind? Is it the products or the location of company or their logo? I think that is logo. Consider any company whether it is car company, shoe company or retailer all have logo so why your business not have?

Need?
A logo represents the company like its values and image to the audience. Logo creates the unforgettable image of the company in the viewer’s mind. It helps you to stand out from the crowd.

How to get?
At this moment I am sure you have understand the importance of logo in your business. Now the question in your mind is “how to get eye catching logo”. Good logo design need lots of research work and creativity. There is myth that complicated logo attract more customers. This is completely wrong. See the logo of “Nike” and “IBM” these are very simple and easy to remember and have well established brand image in the market. For logo design you should go to some professional logo design company. Because it is not just a sign/symbol but a representative of your company in world market.