How to promote your logo design?

Most of the people don’t know how to promote their company using logo. Even they have no awareness how to promote their logo design. These are some promotional technique that helps you to promote your logo:

Good Logo Design: First step is you should have good logo design. Good logo design mean it should simple and eye catching. For this you can take part in designing process. Avoid logo design software and cheap logo design methods because you get as much you pay.
However you can go for logo Design Company. Once you have find right logo designer take part in each designing steps and discuss all issues with your designer. While designing your logo don’t forget about your company values and targeted audience. It should able to create positive image of your company in costumer Mind.

Stationary: After Creating a good logo design next step is to select similar business stationary design. Business stationary includes business cards, letterheads and envelops. Your logo design should adaptable to this stationary. Some factors that effect business stationary design are targeted audience, company values and type of industry. First impression is last impression so take care about printing of these stationary and use good quality printer instead of using cheap and bad quality printer.

Logo printed t-shirts: In this promotion technique all you need to do is print your logo design on t-shirts. Wear these t-shirts and distribute to your friends, relatives and collogues. It is little-bit costly but effective way of promotion. Once they walk around wearing these t-shirts you will get noticed. But this promotional technique is limited to particular area.

Sponsor Local Functions: Another technique is sponsor local school, college or youth functions. In these functions uses banners on which your logo design is printed and hang up it on wall. Take some pictures of these banners. In these functions you can give logo printed t-shirts to the people and take picture of people wearing these t-shirts. Use these pictures on your website, magazines and information brochure of your company.

Identify your customer: Last but not least identify your target audience. Your logo should designed according o your target market like if you are from corporate sector you should use Corporate Logo design. Spend some time to search about your target market and plan your advertising budget for this area of market. This is effective and you will get more return on your investment.

Best Practices – HTML Email

Provide administration center in your email: Admin center in your HTML Email connect your potential clients to you and helps to distinguish you from other mails. A unsubscribe link and link to your privacy policy should also include in HTML email HTML Email Template.

Provide search Function: Don’t forget to include search functionality in your HTML email. This allow subscriber to search for product, services, company information etc. directly from HTML Email instead of first move to your web site.

Forward to Friend link: Including forward to friend” link in your HTML email design is more practical then including message asking them to forward your message to others friend. This link send request through your server and helps you to track the person who forwarding your message.

Link to Web Version: Some client’s email environment blocks images or don’t read Html Email properly. It becomes difficult to client to read the HTML email. To solve this problem always create a web version of your HTML email Newsletter and provide link in your message.

Provide Email Address: Sometimes subscribers may have some query about your product or services in their mind. It’s important to clear their doubt else it will create bad impression about your company in their mind. To overcome these type of problems always include your email Id in your HTML email so that they can contact to you regarding their queries.

Add to sender recipient list: Today most of the internet users use spam filters to block the unwanted emails. These filters delete the emails that are not present in the receiver’s address book. This could also happen to your HTML email also. To avoid this add some line like” To ensure this email is delivered to your inbox, please add the email address” at the top of your HTML Email. It is important step in getting your emails into the inbox.

Logo Design Myths

Time: There is myth that logo can be designed in a few hours or even within an hour. Log is name, symbol or trademark of company. It crates a memorable image of company in viewer mind. Before designing of any logo research is required. This Research is about company, its value, its market image and target market. So how can a designer say that he can create good logo design in a few hours?

It’s all about great graphics: Most of the people believe that logo design is about great looking graphics. This is totally wrong. What about customer priorities and target audience. If designer fail to understand target market and what kind of message company wants to convey to its customer, logo design is worthless. On other hand most of the multinational corporations use simple logo design. They have money and resources to come up with complicated graphics design but they prefer simple Logo design because simple designs are easy to memorize.

Illustrative logo is better choice: There is myth that the more illustrative logo design is better. This is right for some type of markets. But if we see broadly this decision should based on market research and not on client and designer assumptions.

Colors: Designer and customer think that excessive use of colors in logo design garb visitor attention. But if it doesn’t look good in black and white it would not look good in any other colors. Instead of using too may colors use single or combination of colors that represent your company well.

Web Banner Advertising Standards

Banner Size: 468X60 pixels banner size is very popular banner size. It is also included in the recent version of Photoshop. Before finalizing the size of your web banner , make sure that the website where you want to display it will accept a banner of that size. Following is the list of standard banner sizes:

Banners and Buttons:

234 x 60 pixels (Half Banner)
392 x 72 pixels (Full banner with vertical navigation bar)
120 x 240 pixels (Vertical Banner)
125 x 125 pixels (Square Button)
120 x 90 pixels (Button 1)
120 x 60 pixels (Button 2)
88 x 31 pixels (Micro Button)
728X90 pixels (Leader Board)

Rectangle and Pop-Ups:

300X250 pixels (Medium Rectangle)
205X250 pixels (Square Pop Up)
336X280 pixels (Large Rectangle)
180X150 pixels (Rectangle)

Skyscrapers:

160X600 pixels (Wide Skyscraper)
120X600 pixels (Skyscraper)
300X600 pixel (Half Page Ad)

Logo Design Guidelines

Logo creates an unforgettable image of product/company in viewer mind. It also helps to distinguish similar products and services of different companies. Good logo design clutch the attention of visitors. Logo is one of the most important marketing tool.

Keep these points in mind while designing your own logo:

1. Do some Analysis: before designing a logo do some analysis about the company/client for whom you are designing like their style and taste. Logo should be designed in such a way that it convey message about the company.

2. Eye Catching design: Eye catching logo design quickly grabs visitor attention. It makes visitor curious and engaged for a short moment. For this it should be easy to read and easy to identify to avoid misunderstanding with other logo.

3. Memorable: your logo design should make a memorable image in viewer’s mind. It should simple enough to convey clear message and should able to create positive image of your company in costumer mind.

4. Flexibility in Design: Make your logo design flexible so that it can work in any situation. For this you should take care of two factors. First is color that is used for logo designing should be simple. Second one is logo should be perfect in size.

5. Fonts Type: Some Fonts types look classy but difficult to read. So this is useless. Pick Fonts like Arial and Veranda that are easy to read and understand.

6. Colors: Good logo design should look glowing in black and white. If your logo design not looks well in black and white definitely it would not look well in any other colors. You can choose your company colors for your logo design.

7. Be Unique: Your logo design must have ability to stand out from crowd. Impressionist logo design creates confusion in viewer’s mind because they are difficult to distinguish between them. Result is loss in sales. Don’t stick to ordinary design. Your company is unique means it has different environment and market presence. Keep all theses things in mind and go for unique logo design.

8. Long life: While designing your logo keeps one thing mind that your logo designs should be future oriented so that it can convey its message over stable period of time. It must be able to adapt to culture changes.

How to make your website load fast? (Part-2)

1. Increase Content Section: Content provides information about your company, services and your products to visitors. Unique and quality content can make your website popular over a night. This also allows your website to perform better in search engine result.

2. Text Link: Some time when you are visiting some web site you will find that buttons don’t fit properly or look bad on webpage. This may be because of shape, size or color of buttons. Always use text links in place of graphics buttons. Additional benefit of using text links is that you can incorporate text link in your content.

3. Java Script: JavaScript is not compatible with some old browsers. Use of Java Script in your website may decrease the visibility of your website on search engine result. So try to minimize the use of java script as possible.

4. Check Load time: you should periodically check the load time of your web site. There are countless free web sites available on internet where you can check the loading time for your website. This will help you to understand the changes required in your website to decrease the loading time for your website.

Web Banner Design Tips

Advertisement is a massive source of income for any businesses. In the era of information technology on of the most popular way of advertising is online advertisement. If we talk about online advertisement then most popular and successful method of online advertisement is web banner ads. Web Banners are maid of images (gif or Jpeg), Text, JavaScript and multimedia objects (flash, shockwave etc). A web banner is become visible when web page that contains the banner is loaded in visitor’s browser. When visitor click the banner he is diverted to the website which place this banner on this website.

Web banner design requires lots of research work and striking content to get the visitor to act on seeing it. These are some tips to make attractive web banner design:

Attractive punch line: If you want to create the best looking banner advertisement in the world then your punch line must be equally effective. Use something to get the user clicking on your banner and visiting your Web site. Also make sure that you are using a proper combination of colors and fonts.

Relevant content: Always make sure that the content of your banner is relevant to the services/products that you are offering on your site. You will get a lot of clicks and attention of a male internet user by showing a woman in a tiny bikini on your banner but when the user finds out that you are selling something else totally unrelated to a woman in a bikini, e.g. DVDs, he will leave your site without any further ado. Therefore, you will end up getting high clicks but no sales.

Include your logo and website address: If the objective of your web banner ad is to promote your brand image then it is advisable to include both your company logo and website URL in your banner. However, be sure that they don’t dilute the punch line.

Trite phrase: Study shows that trite phrase (“Click here” or “Free”) in your web banner can increase the click thru rate. The phrase should be displayed for 2-3 seconds and in the last frame of the animated banner. To make things even better, you can animate the phrase as well.

File size of web banner: While creating web banner ads, remember that the file size of a web banner should be as small as possible, for the simple reason that it will load faster and the visitor will get to it fully before he or she moves on to the next page. The ideal file size of a web banner is 10kb or less. Try minimizing the use of animations and heavy pictures in your banner to reduce the file size.

Animation: Animated banners have click thru rates greater than those of static banners by 30-40%. The main drawback of an animated banner is its large file size. However, you can optimize the design by reducing the colors or animation.

Blue underline text: Internet users understand blue underlined text as a link. If you are going to advertise your banner on a webpage which has white background then you should create a banner with blue underlined text, written in common fonts such as Arial or Verdana. This banner will give the impression of being a part of the content.

Multiple banners for single ad campaign: Always keep rotating the banners because by this you will come to know which banners are generating higher click-thru rates. You can start with 6-10 banners..

Design it professionally: To give a professional look to your banner, you can hire a professional web banner designer to deliver a quality web banner in case you don’t feel capable of doing it yourself. Web banners create a long lasting impact about your company image on the visitors. Therefore choose it very carefully. Search on the internet and you will come up with lots of free web banner design advertisements or free banner design software.