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Thursday, May 17, 2007

Logo Design Guidelines

Logo creates an unforgettable image of product/company in viewer mind. It also helps to distinguish similar products and services of different companies. Good logo design clutch the attention of visitors. Logo is one of the most important marketing tool.

Keep these points in mind while designing your own logo:

1. Do some Analysis: before designing a logo do some analysis about the company/client for whom you are designing like their style and taste. Logo should be designed in such a way that it convey message about the company.

2. Eye Catching design: Eye catching logo design quickly grabs visitor attention. It makes visitor curious and engaged for a short moment. For this it should be easy to read and easy to identify to avoid misunderstanding with other logo.

3. Memorable: your logo design should make a memorable image in viewer’s mind. It should simple enough to convey clear message and should able to create positive image of your company in costumer mind.

4. Flexibility in Design: Make your logo design flexible so that it can work in any situation. For this you should take care of two factors. First is color that is used for logo designing should be simple. Second one is logo should be perfect in size.

5. Fonts Type: Some Fonts types look classy but difficult to read. So this is useless. Pick Fonts like Arial and Veranda that are easy to read and understand.

6. Colors: Good logo design should look glowing in black and white. If your logo design not looks well in black and white definitely it would not look well in any other colors. You can choose your company colors for your logo design.

7. Be Unique: Your logo design must have ability to stand out from crowd. Impressionist logo design creates confusion in viewer’s mind because they are difficult to distinguish between them. Result is loss in sales. Don’t stick to ordinary design. Your company is unique means it has different environment and market presence. Keep all theses things in mind and go for unique logo design.

8. Long life: While designing your logo keeps one thing mind that your logo designs should be future oriented so that it can convey its message over stable period of time. It must be able to adapt to culture changes.

Wednesday, May 16, 2007

How to make your website load fast? (Part-2)

  1. Increase Content Section: Content provides information about your company, services and your products to visitors. Unique and quality content can make your website popular over a night. This also allows your website to perform better in search engine result.

  1. Text Link: Some time when you are visiting some web site you will find that buttons don’t fit properly or look bad on webpage. This may be because of shape, size or color of buttons. Always use text links in place of graphics buttons. Additional benefit of using text links is that you can incorporate text link in your content.

  1. Java Script: JavaScript is not compatible with some old browsers. Use of Java Script in your website may decrease the visibility of your website on search engine result. So try to minimize the use of java script as possible.

  1. Check Load time: you should periodically check the load time of your web site. There are countless free web sites available on internet where you can check the loading time for your website. This will help you to understand the changes required in your website to decrease the loading time for your website.

Web Banner Design Tips

Advertisement is a massive source of income for any businesses. In the era of information technology on of the most popular way of advertising is online advertisement. If we talk about online advertisement then most popular and successful method of online advertisement is web banner ads. Web Banners are maid of images (gif or Jpeg), Text, JavaScript and multimedia objects (flash, shockwave etc). A web banner is become visible when web page that contains the banner is loaded in visitor’s browser. When visitor click the banner he is diverted to the website which place this banner on this website.


Web banner design requires lots of research work and striking content to get the visitor to act on seeing it. These are some tips to make attractive web banner design:

Attractive punch line: If you want to create the best looking banner advertisement in the world then your punch line must be equally effective. Use something to get the user clicking on your banner and visiting your Web site. Also make sure that you are using a proper combination of colors and fonts.


Relevant content: Always make sure that the content of your banner is relevant to the services/products that you are offering on your site. You will get a lot of clicks and attention of a male internet user by showing a woman in a tiny bikini on your banner but when the user finds out that you are selling something else totally unrelated to a woman in a bikini, e.g. DVDs, he will leave your site without any further ado. Therefore, you will end up getting high clicks but no sales.


Include your logo and website address: If the objective of your web banner ad is to promote your brand image then it is advisable to include both your company logo and website URL in your banner. However, be sure that they don’t dilute the punch line.

Trite phrase: Study shows that trite phrase (“Click here” or “Free”) in your web banner can increase the click thru rate. The phrase should be displayed for 2-3 seconds and in the last frame of the animated banner. To make things even better, you can animate the phrase as well.

File size of web banner: While creating web banner ads, remember that the file size of a web banner should be as small as possible, for the simple reason that it will load faster and the visitor will get to it fully before he or she moves on to the next page. The ideal file size of a web banner is 10kb or less. Try minimizing the use of animations and heavy pictures in your banner to reduce the file size.

Animation: Animated banners have click thru rates greater than those of static banners by 30-40%. The main drawback of an animated banner is its large file size. However, you can optimize the design by reducing the colors or animation.

Blue underline text: Internet users understand blue underlined text as a link. If you are going to advertise your banner on a webpage which has white background then you should create a banner with blue underlined text, written in common fonts such as Arial or Verdana. This banner will give the impression of being a part of the content.

Multiple banners for single ad campaign: Always keep rotating the banners because by this you will come to know which banners are generating higher click-thru rates. You can start with 6-10 banners..

Design it professionally: To give a professional look to your banner, you can hire a professional web banner designer to deliver a quality web banner in case you don’t feel capable of doing it yourself. Web banners create a long lasting impact about your company image on the visitors. Therefore choose it very carefully. Search on the internet and you will come up with lots of free web banner design advertisements or free banner design software.

Monday, May 14, 2007

How to make your website load fast ?(Part One)

  1. Prefer Simple Design: Always go for a simple website design. Websites simple in design take very less time to load and are easy to maintain. Convoluted design will increase loading time. Use minimum graphics and lines of code to develop a webpage.

  1. Maximize the use of HTML and CSS: HTML (Hypertext Markup Language) is a language used in website design. Try to use HTML wherever possible. Websites with good use of HTML win a good position in search engine. HTML coupled with Cascading Style Sheet make the navigation control of your website fast, moreover you can modify the website at any stage if need be.

  1. Use Light Images: A light webpage will load faster. Minimize the use of images, be it for text or for picture. This allows quicker loading of the webpage and even helps in SEO (Search Engine Optimization) of the website. It is easy for search engines to comprehend text on a webpage than an image. Use various image compression tools available online to reduce the image size into kilobytes. Generally a GIF image will be lighter than a JPEG one, but there is a bargain in terms of image quality in such a case.

  1. Flash: Use of Flash in web pages may not be a very good idea. Flash, though increase the appeal to a site but do not perform very well on search engines like Yahoo, Google, MSN, etc. In addition it increases the loading time of a webpage. So better option is to try and avoid a Flash website design and use HTML in place of that.

  1. Use Tables: Loading time of tables is less because it is just HTML. You can use tables intrepidly on your home page, menu or anywhere else. Tables definitely scores over frames. Try to avoid all type of frames on a website.

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