Advertisement is a massive source of income for any businesses. In the era of information technology on of the most popular way of advertising is online advertisement. If we talk about online advertisement then most popular and successful method of online advertisement is web banner ads. Web Banners are maid of images (gif or Jpeg), Text, JavaScript and multimedia objects (flash, shockwave etc). A web banner is become visible when web page that contains the banner is loaded in visitor’s browser. When visitor click the banner he is diverted to the website which place this banner on this website.
Web banner design requires lots of research work and striking content to get the visitor to act on seeing it. These are some tips to make attractive web banner design:
Attractive punch line: If you want to create the best looking banner advertisement in the world then your punch line must be equally effective. Use something to get the user clicking on your banner and visiting your Web site. Also make sure that you are using a proper combination of colors and fonts.
Relevant content: Always make sure that the content of your banner is relevant to the services/products that you are offering on your site. You will get a lot of clicks and attention of a male internet user by showing a woman in a tiny bikini on your banner but when the user finds out that you are selling something else totally unrelated to a woman in a bikini, e.g. DVDs, he will leave your site without any further ado. Therefore, you will end up getting high clicks but no sales.
Include your logo and website address: If the objective of your web banner ad is to promote your brand image then it is advisable to include both your company logo and website URL in your banner. However, be sure that they don’t dilute the punch line.
Trite phrase: Study shows that trite phrase (“Click here” or “Free”) in your web banner can increase the click thru rate. The phrase should be displayed for 2-3 seconds and in the last frame of the animated banner. To make things even better, you can animate the phrase as well.
File size of web banner: While creating web banner ads, remember that the file size of a web banner should be as small as possible, for the simple reason that it will load faster and the visitor will get to it fully before he or she moves on to the next page. The ideal file size of a web banner is 10kb or less. Try minimizing the use of animations and heavy pictures in your banner to reduce the file size.
Animation: Animated banners have click thru rates greater than those of static banners by 30-40%. The main drawback of an animated banner is its large file size. However, you can optimize the design by reducing the colors or animation.
Blue underline text: Internet users understand blue underlined text as a link. If you are going to advertise your banner on a webpage which has white background then you should create a banner with blue underlined text, written in common fonts such as Arial or Verdana. This banner will give the impression of being a part of the content.
Multiple banners for single ad campaign: Always keep rotating the banners because by this you will come to know which banners are generating higher click-thru rates. You can start with 6-10 banners..
Design it professionally: To give a professional look to your banner, you can hire a professional web banner designer to deliver a quality web banner in case you don’t feel capable of doing it yourself. Web banners create a long lasting impact about your company image on the visitors. Therefore choose it very carefully. Search on the internet and you will come up with lots of free web banner design advertisements or free banner design software.
