Logo creates an unforgettable image of product/company in viewer mind. It also helps to distinguish similar products and services of different companies. Good logo design clutch the attention of visitors. Logo is one of the most important marketing tool.
Keep these points in mind while designing your own logo:
1. Do some Analysis: before designing a logo do some analysis about the company/client for whom you are designing like their style and taste. Logo should be designed in such a way that it convey message about the company.
2. Eye Catching design: Eye catching logo design quickly grabs visitor attention. It makes visitor curious and engaged for a short moment. For this it should be easy to read and easy to identify to avoid misunderstanding with other logo.
3. Memorable: your logo design should make a memorable image in viewer’s mind. It should simple enough to convey clear message and should able to create positive image of your company in costumer mind.
4. Flexibility in Design: Make your logo design flexible so that it can work in any situation. For this you should take care of two factors. First is color that is used for logo designing should be simple. Second one is logo should be perfect in size.
5. Fonts Type: Some Fonts types look classy but difficult to read. So this is useless. Pick Fonts like Arial and Veranda that are easy to read and understand.
6. Colors: Good logo design should look glowing in black and white. If your logo design not looks well in black and white definitely it would not look well in any other colors. You can choose your company colors for your logo design.
7. Be Unique: Your logo design must have ability to stand out from crowd. Impressionist logo design creates confusion in viewer’s mind because they are difficult to distinguish between them. Result is loss in sales. Don’t stick to ordinary design. Your company is unique means it has different environment and market presence. Keep all theses things in mind and go for unique logo design.
8. Long life: While designing your logo keeps one thing mind that your logo designs should be future oriented so that it can convey its message over stable period of time. It must be able to adapt to culture changes.
