Use receptor name to address: If you got an email which is not addresses to you what will you do? Well if you will ask this question to me I will simply delete that email and this is what most the people do with the emails that are not addressed to them. To avoid this type of misunderstanding for your HTML Email marketing, address individual receptor with their name.
Use your name in from field and Brand name is subject: People ignore the email which is sanded by stringers (mail@mail.ffff.com) and robots. Use your name in from field and brand name in subject field in all the email you send. This will increase the trust factor for you in viewer mind.
Avoid $$$ in your HTML Email: Most of the spam contains “$$$” symbol in the subject or in body part of email. So this crates a mental block in viewer mind that every email that contain “#$#$$$^T” symbols are spam and its better to delete them. This is the reason why you should not include “$$$” symbol in your HTML Email Marketing.
Send Your HTML Email Newsletter on Business days: During the holidays people like to watch T.V or move to another city. They not check their email. And when they came back from holiday they have lots of email to check. So they pay not much attention to each message and some time important email gets deleted. So its better to not send your HTML Email Newsletter on holidays or month which contains mostly holidays (December, January, July and August).
Incorrect Email Address: Most of the user who want to get your HTML Email Newsletter may not get it. Because during filling signup for HTML Email on your site they mistype their email address. Correcting these errors on your side is temporary solution. For permanent solution use two text box for email verification just like you use for password verification. This will reduce the number of errors in email address.
Clear Prospective: Some HTML Email Newsletters are eye catching they include everything that can grab viewer attention except on most important thigh that is “clear call to action”. Viewer doesn’t understand where to click and where to go. So design the message in such a way that makes the path clear for the recipient. Do not include too many links and offer in your HTML Email that distracts the viewer attention.
Emphasize on Content: Most of the people think that if you want to emphasize on particular line or wording just add exclamation mark with it. But actually they not put any importance in the word. Good idea is not to use exclamation marks. Use content in your HTML email in proper flow and rhythm.
Reply to Email: Last but not least reply to all your emails within 24 hours. It is important because if somebody sends you email that mean he is interested in your product or services and if not reply to his email you will loss the customer for life or even more worse.
