Keys to effective Logo Design

Most of the small companies not pay much attention to logo design. But Logo with right characteristics will boost your visibility and integrity which means more sales for you. To design effective logo first you need to understand the types of logo. These are some most commonly used logo types:

Text Logo Design: The text design focus on text and style. Text Logo is best choice for corporations whose name describes what they do like TCS (Tata Consultancy Services). To make text logo more effective you can use different fonts and colors. Use text based design when you have insufficient funds and your name is logically distinguishing but not a household word.

Symbol Design: This type of logo design includes only symbols, images and shapes but not letters or words.. These images convey complete or conceptual image of business or company. If you have high level of brand identification or unique symbol in your industry then symbol logo is best option for you. Symbol logo design in not recommended when your have started new company.

Text and Symbol logo design: This type of logo design contain both business name and symbol. Different types of approaches are used to integrate text and symbol. It may be side by side or one located above the other. Text and Symbol logo is best choice for medium size, small size company or new establish company. Text and Symbol logo is easy to copyright compare to symbol logo design because logo is used with business name.