Make Your HTML Email Marketing Effective

In the world internet business people have to pay close attention towards the means they use to promote their web sites and web based businesses. Today HTML email marketing is considered to be one of the finest ways to market your products and services. Email marketing is good in the sense it costs you less. You can reach a bulk of people through one email. This method of marketing is very effective if you take care of certain small steps.

If you want to advance in html email marketing, you need to understand few basic things. These steps will help you in understanding the ways by using which you can make your html email marketing campaigns really effective.

First of all, you need to have an effective list of email addresses. If the list of email addresses that you have is a good one, your chances of getting good response are improved. If this is not the case it will not be possible for you to get maximum benefit out of your email marketing efforts.

Once you have a good email addresses list, you can prepare your email. Your email needs to be concise and impressive. The subject needs to be attractive. The body of the email needs to be informative. Also, you can improve the performance of your html email marketing campaign by having an auto responder in place. Taking care of these five steps will lead you to a successful email marketing campaign. You can get maximum benefit from your email campaign now.

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Best Fonts for Website Design

A font is a comprehensive set of characters of particular size, style and type. Popularity and acceptability of font is depend upon style are readability of that font. Most popular fonts are Frutiger, Futura, Helvetica, Optima, Agfa Rotis, Arial, Lucida, Gills Sans, Univers and Palatino. These fonts are popular because of their readability at low screen resolution. Since the rich content websites use content to get the point across, it is careful to use fonts that are easy to read. If fonts used by you make the content’s readability poor then visitors will more likely leave than put forth the effort. Keep following points in mind while developing your fonts for your website.

Big Fonts

Use Big Fonts for the heading of the web page, paragraphs or for points. Bold them, make them stick out and attract the reader. Many of your visitors will appreciate this step because they will not have to put stress to read the text. Sometimes bigger is better.

Sans Serif

If you don’t have knowledge about the magic of the professional fonts, or how they will affect your visitors, sales, then you should go for san serif font. The reason to choose these fonts is that these fonts provide the awesome readability for visitors in a low resolution atmosphere.

Simple is Safe

Don’t forget that simplicity is always appreciated. Don’t confuse your self in complex fonts. Keep one thing mind that simple is safe. Keep the things simple and easy to read and you will definitely get benefit of this.

What is the need of logo for small business?

When you think about any company what is the thing that first flash in your mind? Is it the products or the location of company or their logo? I think that is logo. Consider any company whether it is car company, shoe company or retailer all have logo so why your business not have?

Need?
A logo represents the company like its values and image to the audience. Logo creates the unforgettable image of the company in the viewer’s mind. It helps you to stand out from the crowd.

How to get?
At this moment I am sure you have understand the importance of logo in your business. Now the question in your mind is “how to get eye catching logo”. Good logo design need lots of research work and creativity. There is myth that complicated logo attract more customers. This is completely wrong. See the logo of “Nike” and “IBM” these are very simple and easy to remember and have well established brand image in the market. For logo design you should go to some professional logo design company. Because it is not just a sign/symbol but a representative of your company in world market.

Website Design For Small Business

Today in the era of Information Technology every business whether it is small or large needs web a presence. Website for small business it play very important role as advertiser in its local market. Good website design always attracts customers again and again.

If you are owner of small business and want to design website then do some research work before beginning the design work. This home work surely helps you to make batter design decision. You should have complete knowledge of the market and targeted your audience.

The most difficult decision is to select the web designer. Don’t go to the @@@ company because it is offering you chap web design. Website is your web presence and you should take care of it seriously. Remember first impression is last impression. If you loose costumers one you will not get beck them again.

Next big thigh that requires proper attention is “domain”. Choose your domain name carefully. It should short and match with your business name so that visitor can get a clue about your website.

Choose your web hosting company carefully. I advice to choose your local web hosting company. Because if you found any problem in future you can contact them easily and your problem will sort in short time. If you’re looking for free hosting then you can use WordPress, Yahoo! Geocities and Blogger (as I am using).

The content your website is the king. It tells customers, what the website is about. Write your content carefully. It should be unique and in proper flow. Use your business keywords. To search the keyword you can use Google keyword suggestion tool.

Last but not least use proper amount of graphics. Excess use of graphics can make the website slow.

So use these things in proper way and definitely you will get a eye catching website.

Web Banner Advertising

Analyze Your Business: first answer these questions:

1. Why your business need web banner?

2. Is it just because your competitor promoting online?

3. Does it effective medium of advertisement for your business?

To answer these questions find what type of products people buy online. If these products are similar to your product or services then online advertisement is beneficial for your business.

Purpose: First determine the exact reason of your web banner camping. What will your web banner promote? Pigeonhole your web banner design according to your purpose. Most common reasons to have web banner ads are:

· To sell products or services.

· To promote a brand.

· To increase no of hits on website.

Target Audience: Identify your target audience. The audience can be from same industry or from different industry. It is important to create rewarding banner design. To increase more audience contact the big sites. Placing web banner ads on big sites like Yahoo and MSN will increase number (number of clicks) of visitor on your site.

Include URL: Don’t forget to include your website address in your banner. If the intention of your ad camping is just to promote your brand name, then include logo of your company/brand in the web banner and also include your website address. Thing that you should keep in mind is the logo should be small in size otherwise it will disturb the look of entire web banner.

Identify your competitor: see your competitor web banner design, their websites and web sites on which they promote their banner. This will helpful to create banner design which stands out from the crowed.

Several banners: Every visitor has different taste and choice. It’s not feasible which banner design will attract more viewers. So the better option to use several banners for single ad camping. By this you can recognize which web banner design attracts most visitors.

Style Guide: if you are using services of banner design companies for your banner deign, they will provide you banner style guide. This guide covers the all phases of banner design like banner size, number of loops, colors etc. Your job is just to send your requirement to designer.

Type: banners can be categorized into three categories:

· Flash banner.

· Gif banner

· Static banner

Selection is totally depend upon target audience, place, purpose of your ad camping etc. But according to some study flash banner get more click through ratio than static banner.

Banner File Size: File size of banner is depend upon multiple factors like colors used, no. of frames, type of images(jpeg or gif) and kind of animation used for banner design. Unnecessary use of these rudiments may affect the loading speed of banner. It is worthwhile to reduce the file size of banner to decrease the load time.

Colors: Color selection is depends upon following factors:

1. Your website colors

2. Colors of website on which you’re going to advertise your banner.

Use some color of your website/business/corporate color in your banner design and also keep this thing in mind that these colors should make good combination on advertised website.

Animation time: Animation time of banner is depends upon looping. Looping is number of time animation repeat itself. Animations with infinite loop distract viewer attention. Use loop 3-4 time and each loop should end within 10 second, leaving the message on last frame.

Images: Use images that express your products and services. Like of your website is all about cell phones use the images of cell phones instead of girl in bikini.

How to be a good logo designer?

What Client Want: It is important to understand the requirements of clients. Don’t feel shy to ask questions. It is good if client also take part in designing process. Try to know that the client belongs to which type of industry and design logo to that industry specific.Example: if client belongs to Sports industry then his preference will be Sports Logo Design.

Do some Research: Before making any decision do deep analyses about of the company or product for which you are going to design logo. You can refer other logos designs of similar industry. This search will surely helpful in next steps and tell you about current trend of that industry

Look at competitor: See your competitor logo this will tell you about current trend and give you an idea to make different logo form competitor one, so that viewer can easily differentiate between you’re and competitor logo.

Look for expert help: Attractive logo designing required great designing skills and good business knowledge. It is advisable to look for expert help form logo design companies. A good designed logo created by professional will surely grab the attention of viewer and boost its brand image.

Simple Design: Always go for simple logo design. Simple logo design is easy to remember and convey the message of advertiser/company/organization in short possible time. Where complex designs are time consuming and divert viewer attention.

Fonts and colors: Most of the logo uses single or two colors. Colors reflect attitude and perception. Use good combination of colors which represent your company. Use simple fonts which are easy to read. If you select complex fonts be sure that it is easy to read.

Future Oriented: Consumer demand change everyday. They always demand for best which result continues up gradation of product. So it is beneficial to keep these things mind while designing your logo so that you can prevent it from being out of dated.

Keys to effective Logo Design

Most of the small companies not pay much attention to logo design. But Logo with right characteristics will boost your visibility and integrity which means more sales for you. To design effective logo first you need to understand the types of logo. These are some most commonly used logo types:

Text Logo Design: The text design focus on text and style. Text Logo is best choice for corporations whose name describes what they do like TCS (Tata Consultancy Services). To make text logo more effective you can use different fonts and colors. Use text based design when you have insufficient funds and your name is logically distinguishing but not a household word.

Symbol Design: This type of logo design includes only symbols, images and shapes but not letters or words.. These images convey complete or conceptual image of business or company. If you have high level of brand identification or unique symbol in your industry then symbol logo is best option for you. Symbol logo design in not recommended when your have started new company.

Text and Symbol logo design: This type of logo design contain both business name and symbol. Different types of approaches are used to integrate text and symbol. It may be side by side or one located above the other. Text and Symbol logo is best choice for medium size, small size company or new establish company. Text and Symbol logo is easy to copyright compare to symbol logo design because logo is used with business name.